2018 Super Bowl most original ads
The National Football League (NFL) final, also known as the Super Bowl, took centre stage on February 4,2018, with a bunch of off-standard ads – and a bunch of stars. Discover the most original spots of the 2018 edition.
$5 million every 30 seconds
And if advertising revenues increase each year, we can see that the nature of the advertisers or spots broadcast varies enormously: between 2014 and 2017, the number of car advertisers increased from 11 to 7, for example, and their investments were reduced by more than 37%, from 113.4 million to 70.7 million dollars. The same for food brands: last year, there were six of them and they spent a total of $22.7 million, which is almost what the two food advertisers of the 2014 edition had spent. Last year, the world’s No. 1 Anheuser-Bush beer company inBev was the leading advertiser of the competition with $35 million spent.
2017 was finally a special year from the point of view of advertising spot formats, 15% of the spots did not last more than 15 seconds, i. e. three times more than in normal times.